We’ve reached the last installment of our “Ask the CMO: Lessons Learned” series with Mashable. What an incredible collection of reflections and insights Special leads from so many accomplished CMOs! For the final post, I had the honor of sitting down with Mashable to reflect on my own lessons learned and where I see our great profession headed. I hope you’ve Special leads enjoyed following this series as much as I have and are inspired to dive headfirst into this Next Era of marketing.
And don’t worry—there will be plenty more “Ask the Special leads CMO” stories with great marketers in the coming weeks, so stay tuned! The following interview originally appeared on Mashable. The scene: A smoke-filled room clamors with anger, frustration and optimism as men in earth-tone suits and skinny wool ties debate—from art to copy to product placement—the Special leads best ways to sell dishwasher fluid. At long last, they agree, clink their Special leads glasses of brandy and set a plan in motion for six months down the road.
That’s marketing in a nutshell, right? A closed-door, one- Special leads size-fits-all operation that moves at the speed of molasses. Well, let’s just say that picture is a little outdated. And not just because of the outfits. Today, technology plays a massive role in marketing Special leads strategy and execution: Automation has turned guesswork into a precise science and months of planning into nanoseconds. Companies like Marketo are leading the way in marketing automation technology, pushing boundaries and helping